RGICL and SBI General Insurance join government’s door-to-door crop insurance policy distribution campaign

Reliance General Insurance Company Ltd (RGICL) and SBI General said on Saturday that they had participated in Pradhan Mantri Fasal Bima Yojana’s mega nationwide door-to-door crop insurance policy distribution campaign – “Meri Policy Mere Hath” in the part of the Azadi Ka Amrit Mahotsav campaign.

Reliance General Insurance Company Ltd (RGICL) said it has insured 10.32 lakh farmers under the Pradhan Mantri Fasal Bima Yojana (PMFBY) for the Meri Policy Mere Hath campaign.

The two insurers said the aim of the campaign was to raise awareness, empower farmers, increase direct communication between farmers and insurers, reach remote places in India and educate farmers. growers on the benefits of crop insurance.

General SBI said he has implemented the massive campaign of “Meri Policy Mere Hath”, an initiative of the Ministry of Agriculture and Farmers’ Welfare to support farming communities.

The farmers’ doorstep policy distribution is a unique initiative in which physical copies of crop insurance policies will be distributed to PMFBY-registered farmers through special camps at the gram panchayat/village level, the Gen. SBI.

To effectively pilot the initiative, Reliance General Insurance has set up special camps at the gram panchayat/village level to educate farmers, who are registered with Reliance General Insurance under the PMFBY, on their insurance policies. existing harvest, the insurer said in a statement.

The company will also distribute physical documents of existing policies to farmers. Having these documents at hand will ensure a hassle-free settlement for farmers in the future, he added.

Rakesh Jain, CEO of Reliance General Insurance, said: “Agriculture provides livelihoods for almost 60% of our population. However, the risks of natural disasters, large rainfall areas, pests and diseases make agriculture a very volatile sector.

“The ‘Meri Policy Mere Hath’ initiative gives the government’s efforts a head start by empowering farmers through raising awareness about crop insurance and bringing the insurance policy within reach of farmers,” said he added.

PC Kandpal, MD and CEO of SBI General Insurance, said, “Speaking of Bharat, we have deep roots in every nook and cranny of the country, ensuring to provide adequate insurance coverage to rural communities.

“In line with this vision, SBI General has partnered with PMFBY for 6 years now and we are pleased to further strengthen this commitment by leading the ‘Meri Policy Mere Hath’ initiative and supporting the government in empowering the farming community. “, did he declare.

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Justin D. O'Neill